Esquire Theme by Matthew Buchanan
Social icons by Tim van Damme

21

Jun

You are the hero of the office. The master of the debate. The champion of the intellectual. You are nerd, and you are AWESOME. Celebrate your heroics, get your limited Nerd-Up t-shirt today: http://bit.ly/Nerd-Up

You are the hero of the office. The master of the debate. The champion of the intellectual. You are nerd, and you are AWESOME. Celebrate your heroics, get your limited Nerd-Up t-shirt today: http://bit.ly/Nerd-Up

04

Apr

Be Genuinely Loved

Fool a customer twice? Not likely.

Be genuine and be genuinely loved.

24

Mar

Want a Winning Brand Identity?

You want a winning brand identity? One that does the job it’s supposed to do without fail? It’s easy; work with an identity designer to figure out what will resonate with your audience then develop a mark, a logo, a symbol that embodies your findings.

The main objective is to brilliantly craft something that they—your customers, fans, community members—can own.

19

Mar

Validating Brand Trust

When your brand identity echoes your company’s message, it helps validate the trust customers put in it.

18

Mar

Directly and heavily

A person’s respect for your product is directly and heavily influenced by the quality of your brandmark and identity. 

Directly and heavily.

17

Mar

Design Before Design

Design isn’t first about graphics and decorations. It’s about problem solving. And to properly solve a problem, a designer first needs to understand the problem. So long before a single pixel is positioned, a designer’s job begins. 

Why are we doing this? Who are we talking to? Why is this needed now?

Be sure to hire one who asks good questions before she starts playing with lines and colors. Good questions are the only way to yield great work.

14

Mar

Design isn’t magic, but it is magical. A methodical means of hiding the making of a thing to create the calculated illusion of a natural but noticeable outgrowth of what surrounds it. Your brand’s identity is the thing and what surrounds it is its audience, their community and their culture. Don’t build on them. Belong to them.

Design isn’t magic, but it is magical. A methodical means of hiding the making of a thing to create the calculated illusion of a natural but noticeable outgrowth of what surrounds it. Your brand’s identity is the thing and what surrounds it is its audience, their community and their culture. Don’t build on them. Belong to them.

11

Mar

Brand Magnetism

Be the brand that brands want to be like at the marketing party; charismatic, honest, rewarded. The one to which other brands want to attach themselves. The magnet drawing a crowd.

Becoming that trend-setting, thought-leading brand is helped when its identity dresses the part. No fruitless flash. No empty pizzaz. Just sophistication. Intellectual cool. The kind of crafted visuals (lines, colors, curves) that don’t scream, but invites.

Cause that’s what makes a customer cross a room … and stay.

05

Mar

The Sketch is Strong.

The strength and charisma of a logo that begun with a collaborative sketch process will be vastly superior to 10 creative shots in the dark.

04

Mar

There are No Branding Secrets

There’re no secrets to good brand development. Just common sense principles and people too afraid to apply them.

Be braver than them.